Founded in 2014, Story Et Fall is a Stockholm based contemporary mens shoe and accessory line, and the brainchild of its Founder and Creative Director, Lian Tavakolizadeh. With no formal training in the design field, Lian takes an artistic and personal approach to the formation of each collection. Clean aesthetic shows through mixed with casual cool. The result is international and modern in a sophisticated manner.

Each item is designed from the finest quality materials with immaculate craftsmanship and attention-to-detail. The attention-to-detail gives an added sense of quality and consideration to each item which feels anything but mass-produced. From a high level of customer care to carefully designed packaging and store environment, Lian´s vision is to offer a uniquely personalized experience.